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Robert Burko's Articles

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  • The 5 Cardinal Sins Of Email Marketing
    One of the most frequent questions my customers ask me is "What should I do to make sure my email marketing campaign is a success?" My answer is always different, depending on the client's industry, campaign goal, and many other factors. But in today's e-marketing landscape, there are a few pointers that stand true for any client, a few things that can really make or break an email campaign.

    You could overlook these, and you'll still have an email campaign. But if you're s...
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