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Rob Sullivan1's Articles in Search Engine Opt

  • How Do Non-Profits Handle SEM? Straight Talk With The American Cancer Society
    I recently had the opportunity to discuss SEO/SEM with a non-profit organization. The conversation didn't start with SEO/SEM but I got to thinking – how does a non-profit do SEO/SEM?

    Having been in the industry a while I have a pretty good idea what the going rate is for professional SEM and I find it hard to believe that a non-profit firm would invest in it, knowing that in some cases it's hard to measure.

    What you are about to read is an interview with the Director of...
  • Content Layering :: Using Site Architecture To Improve SEO
    Many times, a site gets very large and its ability to rank well in competitive markets decreases in part because of the size of the site. While we in the business know that content is king, more often than not it is a combination of content and effective site structure which will ultimately help your pages rank.

    In this article I look at how to most effectively structure your site to take advantage of this.

    I read this great article on layering on the SEOmoz Blog http:/...

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