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Rob Sullivan1's Articles in Advertising

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  • Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study
    I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online.

    I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow?

    In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it.

    So, Super Bowl 40 (sorry XL) has come and gone. Lik...
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