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How Do Non-Profits Handle SEM? Straight Talk With The American Cancer Society I recently had the opportunity to discuss SEO/SEM with a non-profit organization. The conversation didn't start with SEO/SEM but I got to thinking – how does a non-profit do SEO/SEM? Having been in the industry a while I have a pretty good idea what the going rate is for professional SEM and I find it hard to believe that a non-profit firm would invest in it, knowing that in some cases it's hard to measure. What you are about to read is an interview with the Director of... Social Networking - The Next Great Marketing Medium? There has been a virtual explosion of social networking sites in the past couple of years. Even the big players like Google, Yahoo and MSN are getting into it. With so much interest in how social networks work, one begins to wonder if there is marketing potential within these social networks? I've been watching social networking for some time now. In fact I'm a member of various social networking sites including http://www.myspace.com/ and https://www.linkedin.com just ... Bridging The Gap Between Off-Line And On-Line Advertising :: A Superbowl Case Study I just don’t get it. Advertisers spend millions of dollars for a 30 second or 1 minute spot in a football game yet in many cases they fail to follow through online. I mean, if you are going to spend that much money to get your product visible wouldn’t you want to back that up somehow? In this article I look at some of the shortcomings of a Super Bowl campaign and what I think advertisers should be doing about it. So, Super Bowl 40 (sorry XL) has come and gone. Lik... Content Layering :: Using Site Architecture To Improve SEO Many times, a site gets very large and its ability to rank well in competitive markets decreases in part because of the size of the site. While we in the business know that content is king, more often than not it is a combination of content and effective site structure which will ultimately help your pages rank. In this article I look at how to most effectively structure your site to take advantage of this. I read this great article on layering on the SEOmoz Blog http:/...

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