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Peter Vermeeren's Articles in PPC Advertising

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  • The Google Adwords Keyword Tool
    If you want to run an effective Google Adwords campaign, you'll find it necessary to learn to use the Google Adwords keyword tool. This handy little tool allows you to select keywords and establish how much you are willing to pay per click for ads that appear on web pages and search engine results pages that contain the identified keywords.

    Choosing the right keywords is very important to your success in operating an Adwords campaign. You want to reach an audience that is...
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