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J Schipper's Articles in Email Marketing

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Spam Is Now Dead Meat. Other than the canned meat sold by Hormel, the term spam is used to describe unsolicited bulk email. It is rumored that the term Spam came from an old Monty Python comedy sketch about a restaurant where every item on the menu came with an order of Spam. Certainly this is an accurate comparison due to the ubiquitous nature of junk email, which first started to appear in bulk in the early 1990s. The usual definition of spam is email that is unsolicited, without prior permission... Spam If You Want Jail Time Spam is more than just an annoying, time-wasting nuisance that decreases business productivity, fills up server space and clogs bandwidth. It also includes attempted fraud on a grand scale via "phishing" emails, false requests purportedly from companies such as Ebay or Paypal, asking for credit card information. Almost all email users worldwide receive spam, and despite all attempts to defeat it, this marketing method seems to be increasing. According to a study by IDC, i...

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