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Denny Reinke's Articles in Weddings


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Beware: Platinum Quality Can Vary in Jewelry Platinum has become a popular choice for jewelry due to its strength, durability, and marketing efforts of the platinum industry in recent years. Platinum is three times more expensive than gold. Jewelers aggressively market it because they make three times the profit on every platinum item they sell compared to gold. Platinum is a naturally white, lustrous metal that is long lasting. Sometimes the claims of strength and scratch resistance are overstated. Tips for Buying Big Diamonds on a Small Budget Few diamond shoppers can walk into a high-end jewelry store and buy a 5-carat, D color, Internally Flawless diamond with Ideal cut parameters. If you are like most diamond shoppers, you have a limited budget. However, you still want to get the biggest and most beautiful diamond within your budget. You can take some simple steps that will ensure you get the biggest diamond possible. Why Jewelry Stores Dislike Knowledgeable Customers For decades, jewelers have had enjoyed the position of being the “keepers” of the knowledge about diamonds and gemstones. They stood behind jewelry counters and shared little tidbits of information about jewels to shoppers. The jeweler seemed to be talking down to the shopper, making them feel as if they should be grateful to even be in the store or touch the precious gems in the display case. Women’s Guide to Getting Their Dream Diamond Engagement Ring How can women get their dream diamond engagement ring when it is the boyfriend making the purchase and wanting it to be a surprise? To find the answer you need to understand your man’s thought process. After all, he is shopping for a diamond, the symbol of his love for you.

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