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Denny Reinke's Articles

  • Beware: Platinum Quality Can Vary in Jewelry
    Platinum has become a popular choice for jewelry due to its strength, durability, and marketing efforts of the platinum industry in recent years. Platinum is three times more expensive than gold. Jewelers aggressively market it because they make three times the profit on every platinum item they sell compared to gold. Platinum is a naturally white, lustrous metal that is long lasting. Sometimes the claims of strength and scratch resistance are overstated.
  • Buying Diamonds: Selecting the Best Company
    Diamond shoppers today have more choices than ever on where to buy their diamond engagement ring, diamond earrings and other diamond jewelry items. However, with greater selections come bigger potential risks and rewards. You need to do your homework and understand how to select the best company for your diamond purchase.
  • Diamond Budget: Shoppers Buying Guide
    How much money should you budget for an engagement diamond ring? There is no single answer to that question because everyone’s situation is different. The budget that is right for the diamond shopper depends on a variety of issues and the wise shopper assesses budget considerations before making their purchase decision.
  • Diamond Carat Weight: Shoppers Buying Guide
    The carat weight of a diamond influences several key factors that should be part of the diamond purchase decision. The astute diamond shopper knows how carat weight relates to size and price so they get the best diamond value possible.
  • Diamond Certification: Shoppers Buying Guide
    A certification is a diamond industry term for a diamond grading report, which documents the diamond’s credentials. The certification describes the physical characteristics of a diamond and is usually prepared by an independent grading laboratory. It is a valuable tool for wholesalers, retailers and consumers because it states the diamond’s shape, exact measurements and weight, cut parameters, color grade, clarity grade, level of fluorescence, and finish grades.
  • Diamond Clarity: Shoppers Buying Guide
    Diamond shoppers typically want a diamond that is big, bright and has lots of sparkle. Yet when they go to the jewelry store, the attention seems to be on carat weight, color and clarity. What is diamond clarity and how does it influence the beauty of the diamond?
  • Diamond Color: Shoppers Buying Guide
    Diamonds can be found in every color of the rainbow from clear, colorless (white) to black as coal. Learn what color grades, fluorescence, and color treatments mean to the diamond shopper.
  • Diamond Cut: Shoppers Buying Guide
    The cut of a diamond is the physical measurement and relative proportion of a polished diamond and is the most important characteristic in producing a diamond’s beauty. What makes judging cut difficult is that beauty is in the eye of the beholder. Different people perceive the beauty of a diamond differently in terms of what they perceive as beautiful.
  • Do You Have Enough Jewelry Insurance?
    ewelry insurance comes in many forms and varieties and only an insurance agent can provide accurate and specific advice. However, it helps to know enough about jewelry insurance to ask your agent the right questions and to be aware of how the process works. The time to ask your insurance agent the questions is before you insure an item, not when you need to file a claim. Read the fine print in your insurance contract to be sure it provides the coverage you expect.
  • How to Sell Your Diamond Ring
    Most advertising campaigns by De Beers feature their famous slogan “A Diamond is Forever.” Consequently, women seldom sell a diamond and often feel uncomfortable buying diamonds previously owned by other women. There is a sentimental aspect to diamonds that is very different from other tangible assets like boats, houses or automobiles. However, there are occasions when consumers need to sell their diamonds.
  • Jewelry Appraiser Services
    Jewelry appraisers can provide valuable services to people who own diamonds and jewelry or are in the process of buying diamonds and jewelry.
  • Keep the Sparkle in Your Diamond
    Diamonds are extremely hard and durable. Take care of your diamond by avoiding breaks and scratches and keep it clean. With good care, your diamond will have the same sparkle and beauty in ten, a hundred or a thousand years. Diamonds do not fade, tarnish or wear out like most materials. The secret to keeping a diamond’s sparkle is keeping it clean.
  • Protect Your Jewelry When Traveling
    If you have travel plans in your future, think carefully if you really need to take all your expensive jewelry. The risk of theft, loss and damage increases as soon as you start your trip because you are in new surroundings, doing new activities and often in tourist areas that are the target of pickpockets, thieves and con artists.
  • Tips for Buying Big Diamonds on a Small Budget
    Few diamond shoppers can walk into a high-end jewelry store and buy a 5-carat, D color, Internally Flawless diamond with Ideal cut parameters. If you are like most diamond shoppers, you have a limited budget. However, you still want to get the biggest and most beautiful diamond within your budget. You can take some simple steps that will ensure you get the biggest diamond possible.
  • What is a Reputable Jeweler?
    So how does the typical diamond or jewelry shopper determine which retailer is reputable and trustworthy? There is no single sure way to identify a trustworthy and reputable jewelry retailer but there are some excellent indicators. Shopping for a diamond or expensive jewelry item has always been a daunting task but an expensive purchase warrants doing your homework and research so you can make the best decisions possible.
  • Why Jewelry Stores Dislike Knowledgeable Customers
    For decades, jewelers have had enjoyed the position of being the “keepers” of the knowledge about diamonds and gemstones. They stood behind jewelry counters and shared little tidbits of information about jewels to shoppers. The jeweler seemed to be talking down to the shopper, making them feel as if they should be grateful to even be in the store or touch the precious gems in the display case.
  • Women’s Guide to Getting Their Dream Diamond Engagement Ring
    How can women get their dream diamond engagement ring when it is the boyfriend making the purchase and wanting it to be a surprise? To find the answer you need to understand your man’s thought process. After all, he is shopping for a diamond, the symbol of his love for you.

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