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Denny Reinke's Articles in @New Category Please

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What is a Reputable Jeweler? So how does the typical diamond or jewelry shopper determine which retailer is reputable and trustworthy? There is no single sure way to identify a trustworthy and reputable jewelry retailer but there are some excellent indicators. Shopping for a diamond or expensive jewelry item has always been a daunting task but an expensive purchase warrants doing your homework and research so you can make the best decisions possible. Diamond Carat Weight: Shoppers Buying Guide The carat weight of a diamond influences several key factors that should be part of the diamond purchase decision. The astute diamond shopper knows how carat weight relates to size and price so they get the best diamond value possible. Diamond Color: Shoppers Buying Guide Diamonds can be found in every color of the rainbow from clear, colorless (white) to black as coal. Learn what color grades, fluorescence, and color treatments mean to the diamond shopper. Diamond Clarity: Shoppers Buying Guide Diamond shoppers typically want a diamond that is big, bright and has lots of sparkle. Yet when they go to the jewelry store, the attention seems to be on carat weight, color and clarity. What is diamond clarity and how does it influence the beauty of the diamond? Diamond Cut: Shoppers Buying Guide The cut of a diamond is the physical measurement and relative proportion of a polished diamond and is the most important characteristic in producing a diamond’s beauty. What makes judging cut difficult is that beauty is in the eye of the beholder. Different people perceive the beauty of a diamond differently in terms of what they perceive as beautiful. Diamond Certification: Shoppers Buying Guide A certification is a diamond industry term for a diamond grading report, which documents the diamond’s credentials. The certification describes the physical characteristics of a diamond and is usually prepared by an independent grading laboratory. It is a valuable tool for wholesalers, retailers and consumers because it states the diamond’s shape, exact measurements and weight, cut parameters, color grade, clarity grade, level of fluorescence, and finish grades. Diamond Budget: Shoppers Buying Guide How much money should you budget for an engagement diamond ring? There is no single answer to that question because everyone’s situation is different. The budget that is right for the diamond shopper depends on a variety of issues and the wise shopper assesses budget considerations before making their purchase decision.

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