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Anton Cheranev's Articles in Search Engine Opt

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Introduction To SEO Over the last few years, search engine optimization (SEO) has been needed and used more and more, although it has been around for much longer than most people think. With new development tools being used to create websites that are heavy on Java, Flash and images, it’s important to have something that the search engines can read. If the content can’t be read by search engines then they can’t index it, and if your site doesn’t get indexed then it won’t be found when people sea... Search Engine Optimization Glossary Algorithm. A set of rules that a search engine uses to rank the pages contained within its index in response to a particular query. No search engine reveals exactly how its algorithm works, to protect itself both from competitors and from those who wish to spam the search engine. Back links. These are links to a website from external sources, including other web pages, directories, and advertising. Banned. When pages are removed from a search engine's index because the ... 5 SEO Tasks You Should Do Every Day There are five simple tasks that you need to do daily to keep your site on top. Here they are: 1. You need to start off by managing your links. This involves making sure that none of your current links are dead, and you should also check if there are any sites linking to you that you don’t know about. If your site consists of a large number of links you should make sure that they aren’t getting out of control and get rid of anything that is no longer relevant. Also make s... Do-It-Yourself SEO Does the whole idea of Internet marketing intimidate you? Are you thinking of hiring a professional? Well, we’ve got great news for you. It’s really not difficult to do search engine optimization (SEO) yourself – you can save hundreds of dollars, and get the same results as the professionals do. You will probably get better results from highly qualified professionals, but you should definitely perform these do-it-yourself actions first. Once you’ve done some of this kind of w... Understanding The Google Dance What’s the Google dance? Well, it’s really just a fun phrase for when Google updates its index. This occurs regularly, once a month, and can cause a lot of movement in rankings, meaning that it’s come to be feared by many in the SEO industry and anticipated by others. The update isn’t just one sudden switch, though, as each index update takes several days to complete. During this update the searches seem to ‘dance’ between the old index and new index – that’s the Google dance... SEO ‘Tools Of The Trade’ Before you start optimizing your site for search engines, there are some tools that you should arm yourself with. These tools can become your best friends when it comes to SEO, especially when you’re just starting out. The first and most important step in any search engine position campaign is recognizing which keywords you should optimize your site for, and there are several pieces of software that are useful for this, including Wordtracker, Optilink, Zeus, and Agent Web Ran... How To Become An SEO Ninja Every website listed in the search engines has a position, or ‘ranking’, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your website’s in a good position, then the next you’re wondering what happened to it. Staying on top of this situation is a must for any SEO professional – you need to become a search engine ninja. If that’s what you want to do, then you need to keep these things in mind at all times: 1. G... How Search Engine Spiders Work There are hundreds of search engines available today, but some are far more complex than others. This article will give you an overview of how some of the most popular ones work. Let’s start with a smaller engine: InfoSeek. They only index about 200 words of your web page, so it’s important to make sure that you have meta tags on your site, and that the most important things are listed first. The information you put in your meta tags will be used to display a description o... How Search Engines Work Many people wonder how search engines really work. Although the details are complex, this article aims to give you some insight into the process without getting too technical. Read on... Most search engines have three parts: a crawler, an index, and a search interface. Let's look at each part individually, to get a better understanding of them. Each part has its own role to play in the process, with all the parts working together to make searches possible. The Crawler.... 10 Tips For Raising Your Search Engine Rankings Search engine rankings are an important factor to consider when you have a website that needs more traffic. If your website doesn’t have a good position in the rankings then no-one will find it, so you need to make sure that your website is ranked highly enough to be seen. The other important quality to getting high traffic to your site is having a nice arsenal of links. The more links that you have to your site the more traffic you will get, but also, the more links to your ... Using RSS To Increase Your Pagerank There are millions of dollars and multiple hours spent every day trying to increase website traffic, by both ethical and unethical means. There is so much demand for traffic solutions that people will go to any lengths to get ranked higher in the search engines. But did you know that you could increase your traffic by about 20% right now, with virtually no effort? Most times when you hear something like this I suggest that you turn tail and run as it will normally lead to ...

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