Tips To Make Text Link Ads Pay Off

Many website owners are happy to make a trickle of money for their efforts, but others really want to push the envelope. If you fall into the latter category, you're not alone. To achieve a higher level of success, a lot of publishers turn to Text Link Ads. This can be a great option, but a little strategy should come into play to really make these ads pay handsomely.

Text Link Ads is an established online company that gives publishers and advertisers a place to buy and sell ads. Its affiliate program is one that can pay out fantastically to those who know how to work it to their advantage. Publishers can earn $25 a referral when other publishers or advertisers sign up for the program. TLA pays out when publishers run ad scripts for at least a seven-day period. The program also pays out when a referred advertiser buys an ad. Payments from TLA tend to run like clockwork. They come via mail or PayPal on a monthly basis.

While this sounds really easy, and it can be, the reality is publishers often have to work the program to their advantage to see real rewards. The trick involves the strategy that's used to get your visitors to click through and sign up. Sending readers to TLA isn't enough. They actually have to use the site's services for you to earn any money.

A popular way to increase click through rates and earning potential is to ensure TLA ads have good placement on your site. Making sure these ads are visible is vital. It's also not a bad idea to include a second link with your referral information on the same page as the box ad. Duplication is not a bad thing in this case.

Although better ad placement can really help with getting visitors to click through, there is more work that needs to be done. Since TLA requires action for its affiliate program to pay off, working to increase the conversion rate can be rather helpful. Although it's not necessarily easy to get publishers through the TLA process due to their acceptance requirements, advertisers are another story. The real trick to making money from TLA's affiliate program is to target potential advertisers.

There are a host of things you can do to increase the actual commissions. They fall into three major categories: ad placement, overcoming the "invisible" banner and self-promotion.

If the TLA affiliate program is going to be successful, people have to see the ads. There are some great ideas to help make them stand out. They include including TLA text links or even banners following each blog post or website article, making sure ads appear in the top of the page, making sure the ads are linked in the site's "links" section and rotating ads. It can also help to have friends, family members, co-workers and acquaintances review ad placement and give their input on what catches their eyes. Creating special TLA landing pages can be rather helpful, too.

Getting visitors who are immune to banner ads to actually see them can be another major blocking point. Creating personalized banners that don't necessarily tout TLA, but link to information on it, can be a good way to go. So too can adding recommendation pages that are linked to from the banner ads on your site. Also, creating presell pages can be a wise idea.

Promoting your TLA affiliation program can also be rather beneficial. Ways to do this include buying forum signatures with the link included, leveraging Adwords to send people to your presell page, buying blot posts that direct people to the presell page and even sponsoring eZines and other similar publications with the affiliate link included.

Promotions alone can drive in traffic, but other steps might be necessary to increase conversion rates. Some of the better ideas here include running contests for those who sign up for TLA using your affiliate links, giving some form of cash back for each person who signs up or even providing free advertising via links on your site. The ideas here are many. Creativity can really pay off.

TLA's affiliate program is one that can pay out a great deal if it's worked to its best advantage. Taking the time to make sure ads are visible and that visitors are enticed to act can go a long way toward increasing revenues. It might take a little time, but the returns can be well worth it.

Article Source: http://publisherscloninghouse.com

Author Jeff Alderson is a Florida based software developer. He is an expert on search engine traffic. To boost sales, Jeff suggests using a keyword analyzer to find profitable keywords
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