Adwords Tip: Are Your Adgroups a Disaster?

Google Adwords is an incredible method for garnering high-quality traffic to your site almost instantly, but it does have a considerable learning curve to it...

...And that's pretty daunting when it's your own time and money on the line!

So, here's some quick advice from a seasoned veteran of the Adwords marketing game, and an easy way to increase your ROI on Adwords:

A critical component of your Adwords account is how well you have your Adgroups setup and arranged.

Don't fall into the vicious mistake of only creating a few of adgroups per campaign and then stuffing them withthousands of keyword phrases and hoping for the best.

Save yourself lots of pain and frustration, don't do this!

Trouble in that you'll end up paying way more per click, suffer from lower CTR's due to poor relevance of your ads, and most likely be nailed with poor quality scores.

Always remember, "relevance" is key on Adwords!

And since it's impossible to write ads that are targeted, specific and "relevant" for hundreds of different keywords all in the same adgroup, you need to "break out" keywords into their own adgroups.

For high-traffic keywords, this could mean one keyword (with the three different match types, broad, phrase and exact) per adgroup, and that's it!

Never have no more than 15 to 21 keywords per adgroup, even for low traffic keywords!

After you "break out" the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads.

Your click-through rates and ROI will increase almost without fail, along with lowering your per click cost!

Article Source: http://publisherscloninghouse.com

Kirt Christensen delivers highly-profitable Adwords management services, tracking over half a million dollars of yearly spending for clients that rave about him! www.ManageMyPayPerClick.com
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