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Madonna, Jessica Simpson and Paris Hilton. Love them or hate them, these ladies are major power-brokers of a gem that is more scarce and precious today than diamonds: Attention. Regardless of how talented you are or how great your service delivery, you know that you must get the word out, if you want to attract customers. Here are 5 Power PR tips that you can apply to get your business and ideas, the attention and name recognition that you deserve 1. Got personality? Then let it shine Using grey, corporate speak will blend you with the rest of the forgettable stuffed shirts. Let your own unique personality shine. Instead of impersonal corporate communications, tell the story of you and your business. What personal challenges did you overcome to get where you are today? Are you a natural at what you do? What fun, social projects has your Company launched? 2. Share your personal struggles and triumphs Jessica Simpson's recent divorce, further increased her popularity. Why? Because people can relate to others who are facing problems that they are struggling with ourselves. So inspire your target audience to continue working to overcome their challenges, by sharing your own personal battles and triumphs. 3. Develop your own satisied clients into active, vocal fans. Their average fan, can give you the latest news on Paris, Madonna and Jessica in fifty words or less. Are you leveraging your satisfied customers or clients to tell your story? When a client is pleased with your service, get more than a verbal thank-you. Get them to send in a letter, preferably along with a picture of them using your product, that you can use as a testimonial. 4. Move beyond the boring, traditional boundaries Madonna has successfully reinvented herself decade after decade by pushing the boundaries. Likewise, you can step outside your industry soap box. Support local charities with more than just a check, start up your own awards service, start a podcast. Remember, no one ever talks about the plain vanilla. 5. Escape the -perfection trap- Could Paris Hilton win any talent contents? But she does not let a lack of serious talent stop her from putting her work out there. Your ideas and projects may never be perfect, but share them anyway. Let your audience tell you how to make them better. It used to be that having a quality service or product was enough to get customers to beat a path to your door. Not anymore. As the level of advertising noise continues to rise, finding a way to get noticed in your marketplace is becoming harder and harder. Even costly, paid advertising has its limits as your audience becomes more time strapped, ad weary and cynical. What's a solution? A greater use of free publicity strategies. So you are a hard working author, real estate agent, chiropractor or small business owner and you want to get your share of the publicity goldmine- but you don't have access to the family trust fund to hire a publicist on a $10K monthly retainer. What can you do to get noticed? Simply leverage the awesome power of free web2.o publicity and the hot popularity of web2.0 sites like myspace.com You can win the web2.0 publicity game. The lowest hanging goalpost in the web2.0 free publicity game is My Space. The best part is that MySpace is free to join and you can establish your online presence in a matter of five minutes or less, with a host of free tools that MySpace places at your fingertips. See you on myspace.com
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